Simply
organic
For us, organic is more than a label — it’s our promise to you and your baby. Whether it’s cereal or skincare, every ingredient is chosen with intention: gentle, effective, and from a trusted source. Our raw materials come from organic farming, and unnecessary additives stay out. Because your body and your baby deserve only the best. And sometimes, nature itself has the simplest answers.
NO to GMOs
Always natural, never GMO
Certified organic ingredients
What matters most — and nothing more
Farming from our home to yours
Organic farming nurtures soil, animals, and family
All natural flavors, nothing more
Organic cereals, no additives — pure start
Sustainability from the very beginning
For us, sustainability is more than just a word — it’s part of our everyday life. Our cows are raised responsibly, our raw materials come from organic farming, and we consistently avoid genetic engineering. We treat nature with the same care we give to mothers and babies. The Allgäu is our home. That’s why we rely on short transport routes, organic ingredients, and 100% green electricity. Every day, we strive to become a little better — by saving energy, protecting resources, and giving back to the community. Because we believe: caring for the environment means caring for families.
A place of care
Our story began in 1911 — with the desire to support mothers and babies. As the first company in Germany to produce infant milk, we provided families with trust and reassurance when they needed it most. Today, we are at home in the Allgäu, combining more than 100 years of knowledge with natural ingredients — for care that supports you in every stage of life.
Where nature meets care
For more than 100 years, we’ve been by the side of mothers and babies. We know the first days can feel chaotic, beautiful — and often like both at the same time. That’s why we keep things simple: with natural ingredients, trusted formulations, and honest care that truly supports you. No fuss, no shortcuts. From Germany’s first infant milk to holistic organic care — with us, you’ll find everything that nurtures you and your baby.
Parenthood is never perfect — and that’s completely okay. In our articles, you’ll find honest stories, helpful tips, and little ideas that support you in everyday life with your baby.
